Customer segmentation

All of the possible ways to filter and segment your customers

Tony Yin avatar Jennifer Guerra avatar
27 articles in this collection
Written by Tony Yin and Jennifer Guerra
Segments Playbooks

Segments Playbook: Churned Customers

How to win back churned customers
Jennifer Guerra avatar
Written by Jennifer Guerra
Updated over a week ago

Segments Playbook: High Spenders

How should I target my High Spenders?
Jennifer Guerra avatar
Written by Jennifer Guerra
Updated over a week ago

Segments Playbook: One timers

How to turn your One timers into repeat buyers
Jennifer Guerra avatar
Written by Jennifer Guerra
Updated over a week ago

Segments Playbook: Active One Timers

How to turn your Active One Timers into repeat buyers
Jennifer Guerra avatar
Written by Jennifer Guerra
Updated over a week ago

Segments Playbook: Upsell Low Spenders

How to get your Low spenders to buy more
Jennifer Guerra avatar
Written by Jennifer Guerra
Updated over a week ago

Segments Playbook: At risk loyals

How to prevent churn from your At risk loyals
Jennifer Guerra avatar
Written by Jennifer Guerra
Updated over a week ago

Segments Playbook: Active Repeats

How do I make my active repeats purchase again?
Jennifer Guerra avatar
Written by Jennifer Guerra
Updated over a week ago

Segments Playbook: Most Likely to Churn

How do I re-engage my most likely to churn clients?
Jennifer Guerra avatar
Written by Jennifer Guerra
Updated over a week ago

Segments Playbook: Churned One Timers

How do I re-engage my churned one timers?
Jennifer Guerra avatar
Written by Jennifer Guerra
Updated over a week ago

Segments Playbook: At risk repeats

How do I prevent my at risk repeats from churning?
Jennifer Guerra avatar
Written by Jennifer Guerra
Updated over a week ago

Segments Playbook: Most likely to buy

How do I make my most likely to buy customers repurchase?
Jennifer Guerra avatar
Written by Jennifer Guerra
Updated over a week ago

Segments Playbook: Win-back customers

How should I target my win-back customers?
Jennifer Guerra avatar
Written by Jennifer Guerra
Updated over a week ago

Segments Playbook: Loyals

What should I offer my loyal customers?
Jennifer Guerra avatar
Written by Jennifer Guerra
Updated over a week ago
Lifecycle journey

What is the Lifecycle Journey?

A framework for customer segmentation based on frequency and recency
Tony Yin avatar
Written by Tony Yin
Updated over a week ago

Active new signups

New signups who haven't purchased and are still likely to convert
Tony Yin avatar
Written by Tony Yin
Updated over a week ago

At risk new signups

New signups who haven't purchased and are at risk of churning
Tony Yin avatar
Written by Tony Yin
Updated over a week ago

Churned signups

Signups who haven't purchased and churned
Tony Yin avatar
Written by Tony Yin
Updated over a week ago

Active one timers

Customers with 1 purchase, and in the period most likely to convert again
Tony Yin avatar
Written by Tony Yin
Updated over a week ago

At risk one timers

Customers with 1 purchase, and at risk of churning
Tony Yin avatar
Written by Tony Yin
Updated over a week ago

Churned one timers

Customers with 1 purchase, and churned
Tony Yin avatar
Written by Tony Yin
Updated over a week ago

Active repeats

Customers with 2 purchases, and in the period most likely to convert again
Tony Yin avatar
Written by Tony Yin
Updated over a week ago

At risk repeats

Customers with 2 purchases, and at risk of churning
Tony Yin avatar
Written by Tony Yin
Updated over a week ago

Churned repeats

Customers with 2 purchases, and churned
Tony Yin avatar
Written by Tony Yin
Updated over a week ago

Active loyals

Customers with 3+ purchases, and in the period most likely to convert again
Tony Yin avatar
Written by Tony Yin
Updated over a week ago

At risk loyals

Customers with 3+ purchases, and at risk of churning
Tony Yin avatar
Written by Tony Yin
Updated over a week ago

Churned loyals

Customers with 3+ purchases, and churned
Tony Yin avatar
Written by Tony Yin
Updated over a week ago