Customer segmentation

All of the possible ways to filter and segment your customers

Tony Yin avatar
14 articles in this collection
Written by Tony Yin
Lifecycle grid

What is the Lifecycle Grid?

A framework for customer segmentation based on frequency and recency
Tony Yin avatar
Written by Tony Yin
Updated over a week ago

Active new signups

New signups who haven't purchased and are still likely to convert
Tony Yin avatar
Written by Tony Yin
Updated over a week ago

At risk new signups

New signups who haven't purchased and are at risk of churning
Tony Yin avatar
Written by Tony Yin
Updated over a week ago

Churned signups

Signups who haven't purchased and churned
Tony Yin avatar
Written by Tony Yin
Updated over a week ago

Active one timers

Customers with 1 purchase, and in the period most likely to convert again
Tony Yin avatar
Written by Tony Yin
Updated over a week ago

At risk one timers

Customers with 1 purchase, and at risk of churning
Tony Yin avatar
Written by Tony Yin
Updated over a week ago

Churned one timers

Customers with 1 purchase, and churned
Tony Yin avatar
Written by Tony Yin
Updated over a week ago

Active repeats

Customers with 2 purchases, and in the period most likely to convert again
Tony Yin avatar
Written by Tony Yin
Updated over a week ago

At risk repeats

Customers with 2 purchases, and at risk of churning
Tony Yin avatar
Written by Tony Yin
Updated over a week ago

Churned repeats

Customers with 2 purchases, and churned
Tony Yin avatar
Written by Tony Yin
Updated over a week ago

Active loyals

Customers with 3+ purchases, and in the period most likely to convert again
Tony Yin avatar
Written by Tony Yin
Updated over a week ago

At risk loyals

Customers with 3+ purchases, and at risk of churning
Tony Yin avatar
Written by Tony Yin
Updated over a week ago

Churned loyals

Customers with 3+ purchases, and churned
Tony Yin avatar
Written by Tony Yin
Updated over a week ago