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Customer segmentation
Customer segmentation
All of the possible ways to filter and segment your customers
14 articles in this collection
Written by
Tony Yin
Recency, Frequency, Monetary (RFM)
A framework for segmenting your customers across 3 dimensions
Written by
Tony Yin
Updated over a week ago
Lifecycle grid
What is the Lifecycle Grid?
A framework for customer segmentation based on frequency and recency
Written by
Tony Yin
Updated over a week ago
Active new signups
New signups who haven't purchased and are still likely to convert
Written by
Tony Yin
Updated over a week ago
At risk new signups
New signups who haven't purchased and are at risk of churning
Written by
Tony Yin
Updated over a week ago
Churned signups
Signups who haven't purchased and churned
Written by
Tony Yin
Updated over a week ago
Active one timers
Customers with 1 purchase, and in the period most likely to convert again
Written by
Tony Yin
Updated over a week ago
At risk one timers
Customers with 1 purchase, and at risk of churning
Written by
Tony Yin
Updated over a week ago
Churned one timers
Customers with 1 purchase, and churned
Written by
Tony Yin
Updated over a week ago
Active repeats
Customers with 2 purchases, and in the period most likely to convert again
Written by
Tony Yin
Updated over a week ago
At risk repeats
Customers with 2 purchases, and at risk of churning
Written by
Tony Yin
Updated over a week ago
Churned repeats
Customers with 2 purchases, and churned
Written by
Tony Yin
Updated over a week ago
Active loyals
Customers with 3+ purchases, and in the period most likely to convert again
Written by
Tony Yin
Updated over a week ago
At risk loyals
Customers with 3+ purchases, and at risk of churning
Written by
Tony Yin
Updated over a week ago
Churned loyals
Customers with 3+ purchases, and churned
Written by
Tony Yin
Updated over a week ago