Customer segmentation

All of the possible ways to filter and segment your customers

14 articles in this collection
Written by Tony Yin

Recency, Frequency, Monetary (RFM)

A framework for segmenting your customers across 3 dimensions

Written by Tony Yin
Updated over a week ago

Lifecycle journey

What is the Lifecycle Journey?

A framework for customer segmentation based on frequency and recency

Written by Tony Yin
Updated over a week ago

Active new signups

New signups who haven't purchased and are still likely to convert

Written by Tony Yin
Updated over a week ago

At risk new signups

New signups who haven't purchased and are at risk of churning

Written by Tony Yin
Updated over a week ago

Churned signups

Signups who haven't purchased and churned

Written by Tony Yin
Updated over a week ago

Active one timers

Customers with 1 purchase, and in the period most likely to convert again

Written by Tony Yin
Updated over a week ago

At risk one timers

Customers with 1 purchase, and at risk of churning

Written by Tony Yin
Updated over a week ago

Churned one timers

Customers with 1 purchase, and churned

Written by Tony Yin
Updated over a week ago

Active repeats

Customers with 2 purchases, and in the period most likely to convert again

Written by Tony Yin
Updated over a week ago

At risk repeats

Customers with 2 purchases, and at risk of churning

Written by Tony Yin
Updated over a week ago

Churned repeats

Customers with 2 purchases, and churned

Written by Tony Yin
Updated over a week ago

Active loyals

Customers with 3+ purchases, and in the period most likely to convert again

Written by Tony Yin
Updated over a week ago

At risk loyals

Customers with 3+ purchases, and at risk of churning

Written by Tony Yin
Updated over a week ago

Churned loyals

Customers with 3+ purchases, and churned

Written by Tony Yin
Updated over a week ago