Customer segmentation

Recency, Frequency, Monetary (RFM)

A framework for segmenting your customers across 3 dimensions

Written by Tony Yin
Updated over a week ago

Segments Playbook: Churned Customers

How to win back churned customers

Written by Jennifer Guerra
Updated over a week ago

Segments Playbook: High Spenders

How should I target my High Spenders?

Written by Jennifer Guerra
Updated over a week ago

Segments Playbook: One timers

How to turn your One timers into repeat buyers

Written by Jennifer Guerra
Updated over a week ago

Segments Playbook: Active One Timers

How to turn your Active One Timers into repeat buyers

Written by Jennifer Guerra
Updated over a week ago

Segments Playbook: Upsell Low Spenders

How to get your Low spenders to buy more

Written by Jennifer Guerra
Updated over a week ago

Segments Playbook: At risk loyals

How to prevent churn from your At risk loyals

Written by Jennifer Guerra
Updated over a week ago

Segments Playbook: Active Repeats

How do I make my active repeats purchase again?

Written by Jennifer Guerra
Updated over a week ago

Segments Playbook: Most Likely to Churn

How do I re-engage my most likely to churn clients?

Written by Jennifer Guerra
Updated over a week ago

Segments Playbook: Churned One Timers

How do I re-engage my churned one timers?

Written by Jennifer Guerra
Updated over a week ago

Segments Playbook: At risk repeats

How do I prevent my at risk repeats from churning?

Written by Jennifer Guerra
Updated over a week ago

Segments Playbook: Most likely to buy

How do I make my most likely to buy customers repurchase?

Written by Jennifer Guerra
Updated over a week ago

Segments Playbook: Win-back customers

How should I target my win-back customers?

Written by Jennifer Guerra
Updated over a week ago

Segments Playbook: Loyals

What should I offer my loyal customers?

Written by Jennifer Guerra
Updated over a week ago

What is the Lifecycle Journey?

A framework for customer segmentation based on frequency and recency

Written by Tony Yin
Updated over a week ago

Active new signups

New signups who haven't purchased and are still likely to convert

Written by Tony Yin
Updated over a week ago

At risk new signups

New signups who haven't purchased and are at risk of churning

Written by Tony Yin
Updated over a week ago

Churned signups

Signups who haven't purchased and churned

Written by Tony Yin
Updated over a week ago

Active one timers

Customers with 1 purchase, and in the period most likely to convert again

Written by Tony Yin
Updated over a week ago

At risk one timers

Customers with 1 purchase, and at risk of churning

Written by Tony Yin
Updated over a week ago

Churned one timers

Customers with 1 purchase, and churned

Written by Tony Yin
Updated over a week ago

Active repeats

Customers with 2 purchases, and in the period most likely to convert again

Written by Tony Yin
Updated over a week ago

At risk repeats

Customers with 2 purchases, and at risk of churning

Written by Tony Yin
Updated over a week ago

Churned repeats

Customers with 2 purchases, and churned

Written by Tony Yin
Updated over a week ago

Active loyals

Customers with 3+ purchases, and in the period most likely to convert again

Written by Tony Yin
Updated over a week ago

At risk loyals

Customers with 3+ purchases, and at risk of churning

Written by Tony Yin
Updated over a week ago

Churned loyals

Customers with 3+ purchases, and churned

Written by Tony Yin
Updated over a week ago