Go to Tresl
All Collections
Customer segmentation
Customer segmentation
All of the possible ways to filter and segment your customers
27 articles in this collection
Written by
Tony Yin
and
Jennifer Guerra
Recency, Frequency, Monetary (RFM)
A framework for segmenting your customers across 3 dimensions
Written by
Tony Yin
Updated over a week ago
Segments Playbooks
Segments Playbook: Churned Customers
How to win back churned customers
Written by
Jennifer Guerra
Updated over a week ago
Segments Playbook: High Spenders
How should I target my High Spenders?
Written by
Jennifer Guerra
Updated over a week ago
Segments Playbook: One timers
How to turn your One timers into repeat buyers
Written by
Jennifer Guerra
Updated over a week ago
Segments Playbook: Active One Timers
How to turn your Active One Timers into repeat buyers
Written by
Jennifer Guerra
Updated over a week ago
Segments Playbook: Upsell Low Spenders
How to get your Low spenders to buy more
Written by
Jennifer Guerra
Updated over a week ago
Segments Playbook: At risk loyals
How to prevent churn from your At risk loyals
Written by
Jennifer Guerra
Updated over a week ago
Segments Playbook: Active Repeats
How do I make my active repeats purchase again?
Written by
Jennifer Guerra
Updated over a week ago
Segments Playbook: Most Likely to Churn
How do I re-engage my most likely to churn clients?
Written by
Jennifer Guerra
Updated over a week ago
Segments Playbook: Churned One Timers
How do I re-engage my churned one timers?
Written by
Jennifer Guerra
Updated over a week ago
Segments Playbook: At risk repeats
How do I prevent my at risk repeats from churning?
Written by
Jennifer Guerra
Updated over a week ago
Segments Playbook: Most likely to buy
How do I make my most likely to buy customers repurchase?
Written by
Jennifer Guerra
Updated over a week ago
Segments Playbook: Win-back customers
How should I target my win-back customers?
Written by
Jennifer Guerra
Updated over a week ago
Segments Playbook: Loyals
What should I offer my loyal customers?
Written by
Jennifer Guerra
Updated over a week ago
Lifecycle journey
What is the Lifecycle Journey?
A framework for customer segmentation based on frequency and recency
Written by
Tony Yin
Updated over a week ago
Active new signups
New signups who haven't purchased and are still likely to convert
Written by
Tony Yin
Updated over a week ago
At risk new signups
New signups who haven't purchased and are at risk of churning
Written by
Tony Yin
Updated over a week ago
Churned signups
Signups who haven't purchased and churned
Written by
Tony Yin
Updated over a week ago
Active one timers
Customers with 1 purchase, and in the period most likely to convert again
Written by
Tony Yin
Updated over a week ago
At risk one timers
Customers with 1 purchase, and at risk of churning
Written by
Tony Yin
Updated over a week ago
Churned one timers
Customers with 1 purchase, and churned
Written by
Tony Yin
Updated over a week ago
Active repeats
Customers with 2 purchases, and in the period most likely to convert again
Written by
Tony Yin
Updated over a week ago
At risk repeats
Customers with 2 purchases, and at risk of churning
Written by
Tony Yin
Updated over a week ago
Churned repeats
Customers with 2 purchases, and churned
Written by
Tony Yin
Updated over a week ago
Active loyals
Customers with 3+ purchases, and in the period most likely to convert again
Written by
Tony Yin
Updated over a week ago
At risk loyals
Customers with 3+ purchases, and at risk of churning
Written by
Tony Yin
Updated over a week ago
Churned loyals
Customers with 3+ purchases, and churned
Written by
Tony Yin
Updated over a week ago