Who are they?

Customers with 1 purchase and who have churned (they are past the active buying window according to your store’s historical purchase history data).

Why is this segment important?

It’s important to keep an eye on your Churned One Timers because no matter how many new customers you get if your Churn Rate is too high, your store won’t be able to stay profitable. If your Churned One Timers are increasing, it could be a sign of different problems such as poor customer service, delivery times being too long, or other similar reasons causing customers to not return to your store.

Suggestions for this segment

  1. Create a one-time win-back email for all your Churned One Timers, with messaging like “we haven’t seen you in a while.”

  2. Target this segment in your digital marketing with a special offer like a discount or offer that will entice repurchase.

  3. Provide a special offer like free shipping or a 2-for-1 to incentivize them to come back.

  4. Check all customers reviews from this segment to isolate any common issues

How to find your Active Repeats:

Search Active Repeats on the My Segments page, or just click on this link.

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