Who are they?

Customers who are most likely to purchase based on recency (they are in the “active” buying window based on the RFM model).

Why is this segment important?

This segment is important because it includes customers who recently interacted with your brand, and they still have the product on their mind, which means that is easier and less expensive to target them with a higher probability of buying, engaging with them at this time can make a huge difference between making a sale and missing the opportunity. According to Invesp, the probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is only 5% to 20%.

Suggestions for this segment

  1. Use our Product journey feature to find the likely next purchase product

  2. Cross-sell with ease with our Product relations feature. Our system takes the guessing out of cross-selling and allows you to set up what product to feature with ease

  3. Offer free gift with purchase or free delivery on their next order.

How to find your most likely to buy:

Search Active Repeats on the My Segments page, or just click on this link.

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