Who are they?

Customers who have likely churned (according to your store’s past historical data)

Why is this segment important?

This segment is important because even when these customers have been inactive, they had already engaged with your store in the past, which means it would be easier to re-engage some of them than to attract new customers. According to Martech, 25% of re-engaged subscribers from a win-back campaign will be opening emails even 300 days after receiving their first win-back email.

Suggestions for this segment

  1. Create a series of emails to re-engage these customers. Keep the subject line short and precise.

  2. Test different incentives based on past customer engagement/purchase history

  3. Reach out to the customer on the channel that they engage with (i.e. email or SMS… not both! Remember Segments can sync to both your email and SMS platforms)

How to find your most likely to buy:

Search Win-back customers on the My Segments page, or just click on this link.

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