Who are they?
Customers who have not purchased for more than 2x the average days between purchases for their buyer segment.
Why is this segment important?
It’s important to keep track of your Churned customers because it doesn’t matter how many new customers you get, if your Churn Rate is too high, your store won’t be able to stay profitable. Target your churned customers with a win-back campaign to re-engage them with your brand. Studies show that 45% of customers who read your first email from a win-back campaign will keep reading your emails.
Suggestions for this segment
Create a win-back email campaign for your Churned customers, with messaging like “we haven’t seen you in a while” and offer a discount on their next purchase.
Check all customers reviews from this segment to isolate any common issues.
Send out a survey to understand why your customers churned. Use these learnings to craft a solid win-back strategy.
How to find your Churned Customers: