Who are they?
New and loyal customers who are in the bottom 25% of order value.
Why is this segment important?
This segment is important because there is potentially a lot of untapped value in these customers. Upsell Low Spenders segments customers based on the RFM framework: New customers (customers with 1 order) and Loyal customers (customers with 3+ orders). These customers are low-value customers who haven’t spent much compared to the rest of your customer base, so there is potential to get them to spend more.
Check out this helpful blogpost for more info on RFM Analysis.
Suggestions for this segment
Target these low spending customers with bundle offers and free shipping after $X to increase order value.
Build email marketing campaigns that incentivize this segment to increase their spend levels.
Reward them with special offers if they help spread the word about your brand via their social networks.
How to find your Upsell Low Spenders: